Primary colors
Primary colors are the most prominent brand colors.
Photography
Like our brand voice, our photography direction aims to be clear, concise and human. It’s one of the ways we make a trustworthy first impression.
Values overview
What are brand values?
Our brand values guide our core beliefs and behaviors as individuals and as an organization. They are infused in our culture and how we do business.
- Defines those qualities of our brand that remain unchanged over time
- Outlines a set of beliefs that should be both communicated and experienced throughout all touchpoints & interactions
- Helps set a culture we want to build in conjunction with our values
WE SIMPLIFY complexity
Everything we do is driven by the promise to simplify and improve property services, allowing our customers to focus on what matters most to them, thereby increasing the value we bring to our customers, our vendor partners, and our employees.
WE all win TOGETHER
We are a team, and we act as a team. We care about each other; we value diversity and different perspectives. Our interactions are healthy and positive, even when we disagree. We challenge each other with respect, lift each other, and grow together.
WE drive meaningful CHANGE
Relentlessly innovating, we build world class technology, continuously investing in our platform, our people, and our operations. We meet the needs of our customers today and help them prepare for the challenges of tomorrow.
WE hold ourselves ACCOUNTABLE
We are accountable for our actions, and we honor our commitments. We follow through, and we do the right thing, always. When we make a mistake, we learn from it, and we will make it right.
WE deliver for our CUSTOMERS
We’re unabashedly competitive with a relentless focus on excellence, rolling up our sleeves to get the results we promise. We set a high bar and act with a determination that makes us second to none.
Secondary colors
Secondary colors are used to support the primary brand colors and are often seen in gradients, backgrounds, and accents throughout various brand activations.
Neutral colors
Neutral colors are used throughout our branding for default white, black, and grays. Typically you'll see these as backgrounds, text colors, and are typically the most commonly used colors.
Utility colors
Utility colors are used for things like success messages, notifications, warnings, and error messages.
Gradients
Gradients are an important aspect of the visual brand. They can serve as background graphics in presentations, web pages, social posts, and more.
Imagery
Our imagery clean, with simple subject matter. Photos give the feeling of real life situations and settings.
Guardrails
Personality Traits
Should Feel
Shouldn't Feel
Human
Relatable
Agreeable
Credible
Trustworthy
Sketchy
Intentional
Focused
Scripted
Adaptable
Optimistic
Unrealistic
Confident
Reliable
Cocky
Smart
Intelligent
Snooty