Primary colors
Primary colors are the most prominent brand colors.
Boilerplate Messaging
Use boilerplate language for continuity across press releases, brochures, publications, official company social media profiles, RFPs, presentations, and industry association and tradeshow listings.
Values overview
What are brand values?
Our brand values guide our core beliefs and behaviors as individuals and as an organization. They are infused in our culture and how we do business.
- Defines those qualities of our brand that remain unchanged over time
- Outlines a set of beliefs that should be both communicated and experienced throughout all touchpoints & interactions
- Helps set a culture we want to build in conjunction with our values
WE SIMPLIFY complexity
Everything we do is driven by the promise to simplify and improve property services, allowing our customers to focus on what matters most to them, thereby increasing the value we bring to our customers, our vendor partners, and our employees.
WE all win TOGETHER
We are a team, and we act as a team. We care about each other; we value diversity and different perspectives. Our interactions are healthy and positive, even when we disagree. We challenge each other with respect, lift each other, and grow together.
WE drive meaningful CHANGE
Relentlessly innovating, we build world class technology, continuously investing in our platform, our people, and our operations. We meet the needs of our customers today and help them prepare for the challenges of tomorrow.
WE hold ourselves ACCOUNTABLE
We are accountable for our actions, and we honor our commitments. We follow through, and we do the right thing, always. When we make a mistake, we learn from it, and we will make it right.
WE deliver for our CUSTOMERS
We’re unabashedly competitive with a relentless focus on excellence, rolling up our sleeves to get the results we promise. We set a high bar and act with a determination that makes us second to none.
Secondary colors
Secondary colors are used to support the primary brand colors and are often seen in gradients, backgrounds, and accents throughout various brand activations.
Neutral colors
Neutral colors are used throughout our branding for default white, black, and grays. Typically you'll see these as backgrounds, text colors, and are typically the most commonly used colors.
Utility colors
Utility colors are used for things like success messages, notifications, warnings, and error messages.
Gradients
Gradients are an important aspect of the visual brand. They can serve as background graphics in presentations, web pages, social posts, and more.
Boilerplate Messaging Across Mediums
Use boilerplate language for continuity across press releases, brochures, publications, official company social media profiles, RFPs, presentations, and industry association and tradeshow listings. Asterisked blurbs can be used across less formal marketing initiatives.
Mission statement
Mission statement (long)
We make caring for and improving properties simpler, faster, better. Powered by tech and perfected by people, we deliver best-in-class, transformational solutions to deliver assets to market faster, keep businesses up and running, and improve customer and resident experiences.
(Vision): We are property services, simplified.
Mission statement (short)
Lessen makes caring for and improving real estate properties simpler, faster, and better.
About/Bio
About/Bio: Powered by tech—perfected by people
Lessen's technology suite, One by Lessen™ connects clients with property owners and our network of over 30,000 vendors in over 55 trades. One by Lessen helps clients manage work orders, streamline processes, and control costs. It enables improved communications through user-friendly mobile apps for operations, tenants/residents, and vendors that shorten repair times, and optimize projects.
Both clients and vendors also benefit from Lessen’s supply chain and buying power to secure products and materials at substantial cost savings.
Lessen LLC is a venture-backed, privately held company located in Scottsdale, Arizona, with offices in Phoenix and Chicago. To learn more, please visit http://www.lessen.com.
About/Bio (short)
Lessen makes caring for, and improving real estate properties simpler, faster, and better through best-in-class, fully outsourced, and on-demand property services. For commercial and residential properties, we deliver faster renovations and turns, hassle-free maintenance, reduced issues through preventive maintenance, and capital projects that are on time and on budget, all while improving the experience of tenants/residents.
Informal company overview*
Perfect for blogs, webinar details, and eBlasts
Lessen is the power behind managing property repairs & maintenance, renovations, turns, make-readies, and capital projects at scale. We’re committed to optimizing every property by simplifying complexities and delivering value through the best technology, the best people, and our nationwide network of qualified vendors.
Who we serve
Our customers include distributed real-estate portfolio owners and managers in both commercial and residential markets. In commercial markets, we serve distributed properties such as commercial banks, healthcare, retail, grocery, REITs, telecommunications, logistics, and industrial businesses. Our residential customers include owners/operators of single-family home portfolios, multi-family units, home builders, and warranty providers.
Guardrails
Personality Traits
Should Feel
Shouldn't Feel
Human
Relatable
Agreeable
Credible
Trustworthy
Sketchy
Intentional
Focused
Scripted
Adaptable
Optimistic
Unrealistic
Confident
Reliable
Cocky
Smart
Intelligent
Snooty